Sustainability Program Drivers

It is very simple. If you are responsible for your organization’s sustainability operations, then you need to make sure there is adequate:

1. Awareness
2. Motivation
3. Technology

… to keep your program sustainable. Without adequate AMT, your program will become flavor of the month environmentalism, and it could fall into greenwashing traps when the excitement of doing a few new things isn’t backed up by the culture change needed to expand those new things into every aspect of your business.

But what if you are offering consulting services to help improve client sustainability ventures? If that is the case, you need to have the skills and tools to:

1. Advance awareness
2. Tap and develop plentiful wells of motivational energies within your client’s organization
3. Promote and install appropriate technology so your client can achieve the goals you motivated them to buy into

A consultant that specializes in only one of these three skills may be able to help with certain AMT tasks, but will lack the breadth and depth to create a holistic and sustainable sustainability program.